Introducing Ultralysis for IRI:  A most powerful of weapons that will take your IRI data and turn in to a fully interactive analysis system that is as beautiful as it is insightful.

Bearing the expected hallmarks of simplicity and usability, Ultralysis will allow you to convert those endless data-crunching hours in to insight-discovery hours by automating the chain of analysis.

And the good news doesn’t stop there.  With Ultralysis you are able to aggregate your sales data by region, category, field-team, or indeed anything you want.  If your company reports sales in something other than Units or Value, then our system can allow the speedy conversion of data in to some other measure, whether it is weight, “sticks”, single-serve units, or such like.

Charts are instant, well-formatted and ready to export in to your presentations.  Tables are clear, and ready to exported in to Excel if required.

If you use IRI data then why not contact us to find out how Ultralysis can help your workflow.  With clients including Ferrero, Danone Waters and Cadburys, you can be assured that our systems are used by some of the most recognised names in the FMCG industry.  Why not join in the data visualisation revolution today, with Ultralysis for IRI.

Asda Walmart (”Asda”) Retail Link is, without doubt, the most thorough of offerings from a multiples-retailer to give its suppliers a view of their business with the world’s largest retailer.

Providing a range of data statistics that cover all upstream activities, and even a few that stroke a tip of the downstream iceberg, Retail Link can truly be described as a statistical Goliath. The shame however is that taking on this Goliath requires us to develop ourselves in to some form of David to even stand a chance of processing the mass of data in to some usable insight.

Indigo Yin’s Ultralysis product is now gearing itself up as the catapult that will take on Retail Link in a way that no other system does.

Indigo Yin are a UK based company that specialise in data analysis solutions specifically for FMCG sales, marketing and category management teams. Their flagship Ultralysis™ product is used by some of the largest FMCG firms in the UK to massively cut down the time spent in converting data to insight.

The new range of reports cover sales (volume and value, with recognition of VAT), price, distribution, by-estate, by-store, forecast, stock and lost sales.

With our systems, you will save costs associated with hiring a Retail Link consultant, or using your valuable staffs’ time on just pulling and processing standard Retail Link reports.

Contact Indigo Yin today to discover how your Asda team can use Ultralysis to reclaim massive chunks of time by applying a data visualisation system to your Retail Link data.

Let us clear one fact up from the outset for those who are perhaps new to the world of sales, marketing and category management.

Data is important, fact.  No person can rationally grow a category without knowing the messages within their category data.  With that cleared up, let us consider the way that data is used.

From company to company, no matter the size, there is a prevalent and clear issue about the way that data is used. Some companies under invest, some companies over invest, but either way there remain bugbears relating to the process of extracting Insight from Data. And it is this very process that needs managing. Data (though vital) is only useful once it has been read and understood.

On its own, data is no more useful than a book.  A book is just a bunch of pages bound up together, but a book is something much more when it is read and understood.

Data Visualisation is about the reading of this metaphoric book, so its worth considering why reading this book can pose such difficulties.

• Time.  Do you have time to read the thing at work?  Most of you will not, though you know that you should.  At best you might have the time to scan through a few of the pages and hopefully catch a sentence that might help you, but you are not likely to have time to read the whole thing.
• Interpretive Ability. Even if you have the skills required to cut, slice, pivot, “query” or whatever the mass of data that you have at your hands, can you say that the rest of your teams also do?  And even if you DO have the skills, applying them still takes time, and then we get back to the first problem.

Why limit the usage of data because of Time and Interpretive Ability?  Good technology can ensure that you and your teams can break through these bottlenecks.  Once these bottlenecks are stomped out, then your company can finally begin to leverage the data to its maximum power.

The method that Indigo Yin proposes to break the bottleneck is Data Visualisation.  Giving you the power to view your data the way you want.  Giving you intelligent and simple views of what your data is telling you.  Giving you the power to gather insight quickly and graphically.

The best presentations and reports are visual.  Graphs have an endlessy higher impact than a dull table of data.  They tell a story and give the viewer a message fast and effectively.

Tables tend to get glossed over.  So true this is that some crafty presenters use tables to show unfavourable data knowing that the viewer is not likely to grasp the unfavourable message!

Data Visualisation is about the democratisation of data.  It’s about giving your teams full access to the data, unconditionally and clearly.  Once democratised, then open discussions can follow about the messages within the data, and this discussion can be had across every level of the organisation.

Without data visualisation, discussions will be necessarily restricted to those who somehow overcome the “time” and “interpretive ability” bottlenecks.  Is this what any organisation really wants?  Of course not.

Indigo Yin’s Ultralysis tool is a ground breaking way to visualise data.  Used by some of the biggest names in FMCG and Packaged Goods, Ultralysis gets you from data to insight, fast.  Ultralysis will democratise your data and smash through the bottlenecks of  Time and Interpretive Ability.  Learn more here.